what are the Wimmera Machinery Field Days?

The Wimmera Machinery Field Days is an iconic three day event on the rural Australian calendar. A regional volunteer committee has managed the non-profit event, the Wimmera-Mallee’s largest annual community gathering, since 1963. The Field Days is a great success story, having developed into a self-sustaining organisation.

The event, in the first week of March, has evolved into an important and integral part of the Wimmera Mallee and acts as a barometer for social, economic, agricultural prosperity and growth in the region.

Hosted at its purpose-built site at Longerenong near Horsham in western Victoria, the event has blossomed into a large agricultural and agribusiness trade show. It is south-east Australia’s major broadacre agribusiness show, attracting patrons and exhibitors from across the country and overseas.

The Field Days is a showcase of the latest developments in farming practice, machinery, equipment, technology and services. The committee has maintained a long-term charter to foster innovation and development in primary production and agribusiness.

why you must be there in 2009

The Wimmera Machinery Field Days attracts thousands of people and generates millions of dollars in trade across a broad cross-section of industry and business each year. It’s also a great social occasion for everyone involved!

exhibitors

During March each year, regional media coverage of the Field Days eclipses all other Wimmera events and with this region being a major agriculture and agribusiness hot-spot, it generates interest around the world.

visitors

The Field Days is the region’s biggest event – a one-stop shop for all your agricultural and machinery needs. There are attractions that offer something for everyone. These include fashion shows, product demonstrations, information sessions, a huge fish tank, activities and entertainment for the kids, plenty of food and refreshments and heaps of giveaways and prizes to be won. It’s also a great social occasion for everyone involved!

sponsorship opportunities

The Wimmera Machinery Field Days offers great sponsorship packages, giving you a chance to be closely aligned with the region’s largest community event. Your brand will be exposed across regional Victoria through television, radio and print media. You are also able to align your business with the strong media partnerships that the Field Days enjoys with a large number of media organisations. Please contact the Event Manager for further details about our range of sponsorship packages, which can be tailored to suit your business and your needs.

major events centre... need a venue?

The Wimmera Machinery Field Days Site at Longerenong has evolved from paddocks in its infancy to a modern trade-show facility stretching across 23 hectares. The site provides modern and state-of-the-art amenities, communication, courier and security services appropriate for any large-scale event requiring quality indoor as well as outdoor space.

It provides one of the largest air-conditioned undercover exhibition buildings between Melbourne and Adelaide. There is a sealed road from the Western Highway to Longerenong, easy access for large machinery and considerable space for parking.